How to promote yourself

[dansperry]

here's the deal...

#1 - you must have a good, quality, solid show

#2 - you must have a good, professional reputation

#3 - underpromise and over deliver

#4 - develop different web sites for different markets as well as promo materials to go with them, you can still do several markets but you don't want one web site saying "magic for all occasions". I used to have 4 different web sites and 4 different business cards for each market. That stuff is so inexpensive to put together these days there's no reason NOT to do it this way. - I currently only have 2 sites promoting me, an old one for my college market shows and then my regular dansperry.com site. Once you have word of mouth, a good reputation and are known for a solid show it doesn't matter what you wear etc because once they know that the only place to book YOU is to hire YOU - that's when you've got em'. They can hire a "magician" anywhere - make them want to hire RICK EVERHART. I've done it all from kids b-days to nursing homes and everything in between AND STILL DO. My December last year WAS BOOKED SOLID DOING CORPORATE SHOWS just like it has been every year before that. They know what they're hiring because they want to hire DAN SPERRY just like you want them to want to hire RICK EVERHART.

[dansperry]

Oh yeah...ps...

#5 - NEVER take a "no" from someone who is not in the position to say "yes".

[RealityOne]

#6 - Get on the cover of Genii.

[RickEverhart]

Thanks fellas. All of this advice gives me a lot of things to digest to take it to the next level. Much appreciated.